Welcome to day three of the Lead Magnet Challenge where it’s all about deciding what type of lead magnet you should create for your business.
Day One we talked about the big strategy.
Day two we sniffed out which paid product to build your lead magnet strategy around. Because your lead magnet and your paid product go hand in hand.
Now it’s time to tackle what TYPE of lead magnet to create for YOUR perfect buyer.
This is part three of the lead magnet challenge Check out the full series at the further reading section at the bottom of this post
30 High Converting Lead Magnets
First let me show you the list of options and then we’ll briefly chat about the pros and cons of each.
- A one page PDF checklist
- A visual mindmap or blueprint
- A PDF based toolkit (like a resource list)
- A targeted PDF guide that solves ONE problem
- A PDF “how-to” guide
- A PDF myth buster guide
- A PDF based case study with action steps
- A PDF E-book
- A video “masterclass” that solves ONE problem
- A live webinar that solves one problem
- A multi-video training/education series
- A text only Email course
- A video based email course
- Private Facebook Group Access
- A challenge
- Quiz results
- A giveaway
- Stock photos
- Graphic templates
- Swipe files
- A discount and/or free shipping
- A niche specific printable planner
- Craft, label, organizational, or other printables
- Printable motivational quotes
- An audio file
- Free trial
- Free chapter
- A review, consult, or mini coaching session
- Inspiration file
- Free module of a paid course
Choosing The Best Lead Magnet For Your Buyer
Ultimately this is about serving your buyer.
It’s critical that the content and delivery method (audio, visual, written, etc.) match your buyer’s needs.
Now, the list above is a pretty large list so the key to choosing the right lead magnet is understanding your target buyer’s behavior and presenting your lead magnet as the (mini) solution to a part of their problem.
This means understanding:
- Where is your buyer likely to hangout on social media?
- How much time and effort are they likely to invest in anything?
- How they prefer to consume information? (audio, visual, written)
- What key words would you use to describe them? (fun, professional, busy, laid back, etc.)
- What kind of solution can you offer to a part of their unique problem?
These are things you need to understand BEFORE settling on a lead magnet.
It’s also important to have a lead magnet that COMPLEMENTS not competes with your paid product. For example in this free course I’m offering many useful resources that lay the foundation for the next step which is my, The Ultimate Set of Lead Magnet Templates. But this lead magnet doesn’t compete with that content, instead it complements and naturally flows into that content.
Your Lead magnet should do the same.
Like the perfect pair of shoes to go with the dress. Complements, not competes.
Some Of My Favorite Choices To Help You Narrow It Down
I want to highlight several of my favorites and why I think they should be your favorites too.
Lead Magnet Favorite #1: The Guide or Report
- How easy is it to create: Medium. It’s not too complex but there are a few easier things to create (like checklists). As a PDF it requires basic technical skills and can be made to look gorgeous with minimal effort.
- Why this works: Free guides allow you to showcase your solution in an easy to digest format. In allows you to share your knowledge without being too much content (like an e-book). All they have to do is download and read a few pages (usually 3-12) and they have their targeted solution. Also remember to be specific with the solution you are offering.
- 10 Easy Steps to Start the Paleo Diet and Finally Start Losing Stubborn Pounds
- The Beginner’s Guide to Raw Vegan Snacks
- The New Mom’s Guide to Your Newborn’s First Week
- The No Fail Guide to Acing Your Job Interview
- 10 Best Foods for Glowing and Younger Looking Skin
- The 10 Ketogenic Myths Confronted Head On
- The New Photographer’s Foolproof Guide for Shooting Amazing Wedding Photos
- The Step-by-Step Guide to Creating a Gorgeous Business Card with Illustrator
- The Ultimate Blog Post, a step-by-step guide
Lead Magnet Favorite #2: Checklist, cheat sheets, or blueprints
- How easy is it to create: Easy. These are usually 1-3 pages and require very little technical skill.
- Why this works: Free checklists, cheat sheets, and blueprints allow you to offer a super targeted solution to one clear problem. The reader get immediate gratification (quick win) and you can easily make a download that doesn’t compete with your paid product.
- Your Easy Checklist to Painlessly Prep for the Paleo Diet
- My Checklist of the BEST raw vegan snacks for a busy workweek
- The New Mom’s Checklist to Your Newborn’s Must Haves
- The 10 Step Cheatsheet to Impressing Your New Boss
- A Checklist of the Top 30 Foods to Clear Ugly Acne and Reveal Glowing Skin
- The 12 Ketogenic Staples You can’t Live Without
- The New Photographer’s Blueprint to Stunning Engagement Photos
- 25 Easy Shortcuts for Editing with Illustrator
- The Ultimate Blog Post, a step-by-step guide
Lead Magnet Favorite #3: The free email based course
- How easy is it to create: Moderate. Email courses require several day’s worth of content (but don’t make them too long, keep it under 7 days). That means more work than say a checklist or simple PDF guide.
- Why this works: Courses always seem to carry greater value, making them more likely to convert. You digging deeper into a topic than say a checklist or simple guide. The daily emails also makes it more likely they will give you an email address they actually check. Video courses also allow you to communicate your content in an easily digestible way, all your reader has to do is sit back and watch (or listen).
- 5 Day Course: The Total Busy Beginner’s Guide to Paleo
- 3 Day Course: How to Stay Healthy on Raw Vegan with targeted Supplements
- Crash Course for Young First Time Moms
- The 7 Day Solution to Getting Employers to Chase After You
- The 5 Day Lush Skin Program
- The 7 Day Keto Bootcamp
- Learn Photoshop in 7 Days and Double Your Photography Rates
- 5 Stunning Illustrator Designs in 5 Days
- 7 Days to a Blog that Makes you Money
There you have it, a HUGE list of choices along with my favorite three lead magnets.
I can’t tell you which lead magnet to create but I can tell you that downloadable PDF’s are great because they are easy to create, look gorgeous (if done right), and are easy to digest. They are also fantastic add-ons to other types of lead magnets like free courses. These are my favorite for list building before a launch.
Free video courses are high value but do take a bit more work, these are best reserved for evergreen funnels where you make your pitch within the free course (usually after day three).
For a beginner I would suggest you start with a high value PDF (or a few) for list building before your product launches, and then add a free video (or text based) email course when you’ve created your offer (or at least are ready to pre-sell).
A 3-5 day video series also works well for the funnel that pitches your paid offer.
**In general the more expensive the paid offer the more value you should provide BEFORE the sales pitch.**
Most people will have a handful of lead magnets available to readers so remember you can adjust as it makes sense. Don’t feel stuck with just one lead magnet. Eventually a winner will come out on top, when that winner emerges focus on promoting that bad boy!
||YOUR CHALLENGE: Pick your lead magnet! Read the post above, consider the pros and cons, and choose the lead magnet that’s right for you. Remember you’ll likely end up with several lead magnets so don’t stress, one of them will be a winner. But do consider how to provide value and bridge to your eventual paid product. Don’t forget your strategy!||
Part.2: What You’ll Sell Online?
Part.4: The Creation Resources