This is part five of the lead magnet challenge Check out the full series at the further reading section at the bottom of this post
This step is NOT to be missed!
If you remember back to day one of the Lead Magnet Challenge step 5 was getting your lead magnet seen.
Step 5 is all about focused marketing so people will see your content and subscribe to your lead magnet.
But this isn’t about being on every platform until your eyes are crossed, your fingers are numb, and you are cursing the day you decided to be a blogger.
This is about choosing two or three targeted platforms where your audience is most likely to be and that makes sense for your life.
Here is the list of candidates to get your content seen (I’ll share my favorites in a second).
- Facebook Paid Ads
- Facebook Groups
- Pinterest Paid Ads
- Instagram Paid Ads
- You Tube
- Google Adwords
- Paid influencer marketing (usually on Instagram or YouTube)
Now, there actually many more options, including non social media type strategies like being a guest on a podcast, guest posting, Stumble Upon, Slide Share decks, self-published Amazon books, and more, so if you have a good reason to focus on a platform, maybe a new one or one that isn’t listed but makes sense for your niche, then follow your gut and go for it. But for today I want to share my top three and why I think they’ll be yours as well.
My Top Three Places (besides your own website)To Focus Your Efforts and Skyrocket Your Lead Magnet
These three have been tried and true and will work for most niches, the goal here is to get eyes on your lead magnet either directly by promoting your lead magnet itself, or indirectly by promoting content (like a blog post or video) which is optimized for conversions (which just means your opt-in is prominent and easy to subscribe to).
Pinterest is my absolute favorite way to grow a blog and grow it fast!
If your target audience is women or your niche does well with women, chances are Pinterest is a great choice for you.
Now if your target audience are men, you might still want to explore Pinterest (depending on the niche), but as a Pinterest account manager who’s seen what works and what doesn’t I can tell you men as target audience will be less successful than if the target is women. But again, it may be worth exploring.
Now, with that out of the way lets talk numbers!
Pinterest is growing at a remarkable rate.
While Facebook killed the organic reach most bloggers worked so hard for AND is simultaneously dwindling in users Pinterest is GROWING and becoming the darling underdog (that no one saw coming) of social media. (though Pinterest is more of a search engine than social media platform)
I’ve been using Pinterest since day one to get traffic and grow my businesses and Pinterest has always brought a big return on my efforts.
As a Pinterest manager I am working on my next program, Pinterest Hustle, a top to bottom course on how to use Pinterest, run Promoted Pin ads, and create Pinterest based sales funnels that will rock your world. If you are interested stay tuned.
In the meantime here are some key Pinterest basics to get your lead magnet some traction:
- Create a business account that clearly states who you are what what your brand does
- Create at least 20 boards within your niche + keyword rich description
- Create 2-5 beautiful branded VERTICAL pins for each piece pf content you have (blog posts, lead magnets, courses, etc.) Update: New recommended dimensions 600X900 (I know, I know)
- Pin at least 25 pins daily (though I pin about 65 daily, I have seen numbers as high as 120 daily)
- Pin between 33%-50% your content versus other people’s content
- Use targeted hashtags (it used to be that hashtags were discouraged on Pinterest, now they are being recommended by the platform)
- Use Tailwind to automate your pinning and save major time
- Mix in live pinning if you are using a scheduler like Tailwind (I saw HUGE results post algorithm change–April 2018–with live pinning)
- Use Tailwind Tribes for a boost
- Use Facebook promotion groups to trade pins for pins (you pin theirs, they pin yours)
- Consider running promoted pins (ads) for extra traction on Pinterest (make sure you understand how Pinterest ads work before diving in)
Use this list of Pinterest tips to get started and promote your lead magnet. I’ll be posting content on BlogBrandHustle.com about ways to use Pinterest to grow your blog so stay tuned!
#2 Facebook Ads
Ahhh Facebook ads. You either thank the twinkly starts everyday that you learned about this genius way to reach new audiences…or you curse the day you stumbled upon this black hole money pit of doom.
I have been on both sides of this.
The key to making FB ads work is to do your homework BEFORE you dive in.
First, let me say, I’m no Facbook ads expert.
My level of expertise in Facebook ads is about the same as my ability to swim. I can get by (ungracefully), generally not drown (though there have been some close calls), and sometimes do a few cool moves (and by cool moves I mean flop around in the ocean not drowning), but I’m no professional.
That said, even I know (and have experienced) the stupendous power of the Facebook Ads platform.
Facebook ads is hands down the best most specific targeting of any current ad platform. Want to target college educated women in Los Angeles who make over $100,000 and have kids under 3, yep, Facebook can do that. Plus a ton more.
And the ability to retarget a reader, subscriber, video watcher, buyer, etc. is a total game changer.
The possibilities are endless. And those who’ve worked the system correctly have yielded amazing results!
I’ve personally spent time a lot of time digging into ads and after much floundering have found my groove and intend on using the platform to keep growing my businesses.
That said Facebook ads is complicated and even harder to get right. Most people find one strategy that works and stick to that, stay in your lane folks, lest the money pit swallow you up.
My main (non-expert) Facebook ads strategy?
- Make cute/entertaining/informative short videos (<3 min).
- Run those videos as ads targeting people who have liked similar pages and are within the ideal age, gender, and geographic bracket.
- Create a list of video watchers who watched over 50%.
- Create a look-a-like audience of those viewers.
- Run a series of informative ads (about me), content rich ads (content/blog posts), and eventually run ads to my lead magnet opt-ins to that list.
- Monitor the progress, adjust accordingly, try not to freak out, drink (organic) wine.
I recommend you follow some folks who are actual experts on the subject BEFORE you dive into ads. Remember a great ads strategy can change EVERYTHING. A bad one will bleed you dry.
If you don’t have ad budget just yet don’t worry, organic Pinterest reach is still fabulous (even post algorithm change of 2018) and both YouTube and Facebook Groups can yield great results.
YouTube is actually a search engine. Think about it, when you need to find something in video format YouTube is the place to go for answers.
For the record Pinterest is also a search engine, of the visual kind. See a theme?
I recommend you go where people are searching for answers.
Don’t let the idea of creating videos scare you away from a great opportunity.
Creating videos isn’t as scary as it may sound. You don’t even need to be on camera. I’m actually not on camera for most of my videos.
I create all my videos with a simple setup, this microphone, this webcam, and the very inexpensive screencast-o-matic for recording from screen and/or webcam. I make all my slides on Canva and add a little jingle I bought from Audio Jungle. It’s that easy!
Honorable Mention: Facebook Groups
There are all sorts of Facebook groups out there and they can be an excellent source of traffic and engagement.
Part of my strategy for Blog Brand Hustle is to participate meaningfully in groups, both promotional and non-promotional groups, and when appropriate share one of my resources.
There are also promo based groups with daily links where you can share your blog posts, pin, Facebook page, and everything in between, in exchange you also engage with others content. It’s a win-win and lead to an abundance of exposure.
In other groups promotional posts are not allowed but as you provide helpful feedback you can become seen as an expert in your niche and when it makes sense, share your own resource (blog post, lead magnet, or product) that answers someone’s question. Again, it’s a win-win as long as you are being genuine and helpful.
If you are new to groups simply type your niche keywords into Facebook and search by “Groups”. Join the groups that make sense for your niche and dive in, be genuine, helpful, and always reciprocate. You’ll be amazed at the engagement and connections you make.
And of Course Your Own Website
Of course setting your own website up for conversions is critical.
||Your Challenge: Write a list of two or three platforms where your ideal buyers are spending their time, and make a list of what you need to learn and get setup to succeed on those platforms. You might not need much, or you may need a few weeks of research to get started, either way don’t stress, take it one platform at a time.||
I suggest you ONLY focus on two or three platforms because trying to be everywhere will likely lead to burnout. But anyone can master two or three platforms within a handful of months.
Start with one, add another, and so on, and start getting traction for your lead magnet.
Part.2: What You’ll Sell Online?
Part.4: The Creation Resources