Welcome to day two of the Lead Magnet Challenge & Mini-Course!
This is part two of the lead magnet challenge Check out the full series at the further reading section at the bottom of this post. Here you’ll find part one of this series and I highly recommend you read it first.
Yesterday we talked about the 6 CRITICAL steps to creating your BEST lead magnet.
And now you realized that this is about MORE than just a pretty PDF.
It’s about STRATEGY.
And that strategy begins with brainstorming your perfect paid offer.
So today we are going to talk about what kind of paid products/offers you might consider.
And remember, your offer does NOT have to be finished before you create your lead magnet, it simply need to be vetted and outlined. This is about connecting buyers to your offer. And in order to do that you need to know you will eventually offer.
Your offer should be vetted, that means solving ONE problem, sniffing out any competition (competition is great, see what they offer and consider how you can do it better), doing research to make sure your potential product is viable (are people buying something similar, because if they are that’s a good thing), and thinking about HOW you will deliver the offer.
Paid offers can be as simple or complicated as you like. You can sell a set of printable or a full blown course, but I do recommend starting with something small and easy to create. The sooner you can get it ready the faster you can make money from it.
Now, there are entire courses on this topic, and for good reason, creating your first product (especially something complex like a course) can be tricky, so if you are ready to create something bigger then consider getting help, but for now all you need is an idea that can fly.
What Will You Sell?
Here are some of my favorites from the post above.
- Masterclasses/paid webinars
- One-on-one coaching/group coaching
- Online Courses
Of course each offer has its pros and cons.
- E-books are great if you already have content to pull from and turn into a cohesive book.
- Masterclasses and paid pre-recorded “webinars” are pretty easy to record and get off the ground. (tomorrow I’ll share the resources to make this fly)
- Coaching may be perfect for your niche and skill set, are you ready to help people in groups or one-on-one?
- Services are always in demand and can help you build your business, grow your skills, and make amazing connections. This is how I started.
- Online courses are probably the most difficult to create and sell but can really launch your business into the next level.
How To Choose Which Offer To Create?
As a general rule I would recommend picking an easier product or service for your first offer. The easier it is to create the better.
While it may be tempting to create a full course as your first offer I don’t recommend it. It will take a long time to create a course and you need to make money sooner than later. There is also a big learning curve with the course tech and a newbie blogger may feel overwhelmed with ALL the tech needed to make a course work.
I know this from experience, it took six long months to create my first program for my wellness website. Today I would never start with something that big.
And remember, you are solving a key problem your potential buyer has, but you don’t have to solve the ENTIRE problem, you can solve a portion of the problem. Just make sure you actually offer a real solution.
Also take the time to get to know your buyer.
- Is your buyer likely a man or woman?
- What age are they likely to be?
- Are they married or single?
- How do they spend their time?
- What social media platforms are they probably on?
Answering these questions will help you craft an offer (and market it) in a way that makes sense for your target buyer.
Consider these examples:
If your buyer is a busy mom, having a course that takes 6 weeks to finish may NOT be the best idea. But I bet she’ll love a 60 minute masterclass.
If your buyer is looking to change careers but wants to avoid 2-4 years of college an eight week training course may be a perfect solution.
If your buyer would love something budget friendly and easy to reference, an e-book might be perfect.
If your buyer needs a done for you solution, then your skill set may be best served as a service.
Don’t forget this step is also covered in the guide that comes with this free course. That guide was sent in yesterday’s email, so be sure to grab it.
||Your Challenge: Yesterday you thought about a bigger strategy, today take some time to really think about WHO you want to serve with your first paid offer. And then begin brainstorming a product that makes sense for their needs and your timeline and skills.||
And remember, this product will likely evolve and unfold as you work through your lead magnet and content, so don’t feel chained to that first version. The key here is to get a sense of WHAT you will offer, so you can start strategizing which lead magnet to create.
Part.2: What You’ll Sell Online?
Part.4: The Creation Resources