Twitter is an incredible platform for building brand loyalty, expanding your reach, and creating authentic relationships with your audience. This checklist will help you unlock the power of one of my favorite platforms. Use the next seven tips to build your brand with twitter.
#1:Find Your Tribe:
Who shares similar interests with your brand? Who’s audience is similar to yours? Who is an influencer you admire in your space? Write down at least 20 people or brands in each category and follow them. Connecting with the right people is the first step in growing your community.
Study your niche and pay attention to which hashtags are used most often by the people in your space. Use those hashtags to find new accounts to follow and engage with:
Don’t forget, using a tool like Hootsuite, you can search hashtags within your geographic location. This allows you to connect with people on a local level.To learn more about geo targeting, click here.
Based on the people you’ve discovered in your niche, create lists so you can regularly engage with them to build loyal relationships. Here’s a step-by-step guide to creating lists.
You can also use lists to keep track of the influencers in your space (identified above). Dedicate 5 minutes a day to reviewing what those influencers are tweeting and engage with them by replying, ReTweeting their content, favoriting their tweets and asking them questions. Don’t be offended if they don’t respond, and don’t be surprised if they do!
#5: Trending Topics:
Keep an eye on trending topics globally, nationally and locally. When appropriate, use trending topics in your tweets to increase your brand visibility. Remember, this opens you up to a much broader audience, so be careful how you incorporate these topics into your tweets.
What are some of the media sources/publications/blogs in your niche? Create a list below and create a list in Twitter. Monitor these content sources to curate content for your tweets.
To keep your content interesting and diversified, use these 3 categories to curate content that you can post to your account. Remember, to schedule your tweets in advance, there are plenty of tools you can use. My personal preference is Buffer.com
Twitter is a fast paced platform, but it’s also one of the best places to build your brand! Have fun and remember the golden rules: think before you tweet and it’s a dialogue not a monologue!