Would you like to grow your blog traffic with pinterest?
Did you know that Pinterest has more than 700 Million Monthly Visitors?
796.9 million visitors to be exact.
Take a look at this
In this post I’m going to share with you seven ways to grow your blog traffic using pinterest.
Before we start, make sure to get your copy of the “Stand Out” guide where I show you how you can be a unique blogger online even If you’re in a crowded niche.
The first way to grow your traffic with pinterest is to:
Add a Call to Action to Your Profile
Your Pinterest bio is brief, but it’s what new potential readers will see when
they visit your profile. It’s the first step to gaining subscribers, getting hired, and growing your following, fast. In that case, I highly recommend adding a call-to-action, or CTA, to your profile. Not including a CTA in your profile could be losing you hundreds, if not thousands, of potential subscribers and customers.
Take a look at the CTA I use on my own Pinterest profile:
Right when someone lands on my Pinterest account, they immediately see what I’m all about and are given a CTA to sign up for my free library of resources. Boom. Now they’re no longer just a Pinterest follower. They’re on my email list and I can contact them whenever I want.
Pinterest is an incredible marketing tool, and if you use the tips in this guide, you’re likely to see more people on your profile. Make sure you’re including a CTA to convert those visitors into subscribers and paid customers. A good CTA will typically get visitors to sign up for your email list by providing a free “lead magnet,” such as my library of resources.
The second way to grow your blog traffic with pinterest is to:
Create On-Brand, Consistent Pins
Pinterest is extremely visual, so if the pins from your website don’t look
consistent and beautiful, then: A) no one will pay attention to them, and B) no one will realize that all of your pins are from the same website. Those are both lost opportunities and will make it more difficult for your brand to stand out on Pinterest.
In order for people to really start to notice your work, it’s important that
you create a recognizable theme for your pins. Whether it’s your photography style, your color palette, or the fonts you use, you have to be consistent.
This is important because we want people to eventually get curious about these similar images they keep seeing in their feed! Eventually, they’ll click over to your website and fall right in love.
I recommend creating a template for your Pinterest images so that all you
need to do is pop in a new photo, change the text, and you’re done.
Way #3 to grow your blog traffic with pinterest is to:
Create Share-Worthy Pins
Repeat after me: Not all pins are created equal.
Your Pinterest pins are essentially your currency on Pinterest. They need
to be good in order for people to find them and pin them. Here’s a checklist of what a pin-worthy pin should include:
- It should be vertical, rather than horizontal. Vertical pins appear
larger in the Pinterest feed, so this is an essential way for your
images to stand out. Ideally, try 800×1200 pixels.
- Add your blog post’s title on your image. This is extremely eyecatching
when people are browsing through their feed.
- Add a CTA. You can either include your call-to-action directly on the
pin, or you can include it in your pin’s description. An example of a
CTA for a pin is, “click through to read the full post!”
- Apply for Rich Pins on Pinterest. Rich pins add extra data below your
pin image, such as your blog post title, your site’s favicon (the small
icon that appears in your browser bar), and the name of your site.
This is GOLD for helping your pins stand out, look professional, and
- Add “sharing” buttons to your blog posts. That way, if you created an
awesome post and potential pin, your visitors can easily share it onto
Following each of the guidelines above will make it a no-brainer for your followers to easily share and repin the content you create.
way #4 to grow your blog traffic with pinterest is to:
Spice Up Your Old Pins and Repin Them
Do this right now: Visit Google Analytics and, using the left-hand navigation,
click Behavior >> Site Content >> All Pages.
This will show you your most popular posts from the last 30 days. I
recommend adjusting the dates at the top so that you are viewing data from the last 3 months. Now, you’ve got a solid list that shows you all of the blog posts that are driving you the most traffic. Whoa!
It’s time to sift through these posts and update them, if necessary. Because
of the way SEO works, many of your top posts are probably some of your older posts and will need a little TLC.
Here’s what each of these posts needs to have:
- A new, on-brand image with text. Just like we learned in Step 2 of
this guide, creating consistent Pinterest images is crazy important to
your success and brand on Pinterest.
- Updates to your content to make it even better. These posts are
about to go bananas on Pinterest, so you want them to be as kickbutt
Now, you’re ready for lift off! Repin your post with your new image. Pin it onto as many of your boards as it applies (i.e. If it’s a healthy recipe post, you can pin it to your “recipes” and “healthy living” boards). That way, as many of your followers will see it as possible.
Don’t worry — Pinterest has a special algorithm where your followers will only see one pin at a time. They’ll never feel like you’re spamming them even if you pin the same pin to five different boards in one sitting. Woohoo! Now, watch the visitors roll in!
Have you got your copy of the “Stand Out” guide yet? If not,click here to get your copy right now
the fifth way to grow your blog traffic with pinterest is to:
Add Proper SEO to Your Pins + Boards
Google isn’t the only search engine out there, yo. In fact, Pinterest is quickly
becoming one of the most popular of its kind. This means that you have to
add SEO (Search Engine Optimization) to your pins in order for them to pop up
when someone searches for something on Pinterest. No SEO? Then no one will be able to find your pins. The horror! That means less repins, less followers, and less click-throughs. Ouch.
Don’t worry, this is an easy fix.
For every single pin you share from your website, add a useful, keywordrich description. Most people either don’t add any descriptions to their pins OR they just use the blog post’s title as the description. You’re missing out big time if that’s your current strategy.
Instead, add keywords to your descriptions so that people can actually find
your posts when they search for something on Pinterest. Think about what
people would be searching for in order to find this particular post and include those words in your description.
Likewise, you should be adding keywords to the descriptions of your boards
as well. Just like with your pins, you should think about what exactly someone would type into Pinterest’s search box in order to find your board.
For example, if it’s a board with “art projects” then the keywords in your board’s description might be: Art, Paint, Crafting, DIY Projects, Artist, Do It Yourself, Crafts, Arts & Crafts,etc. By adding SEO to your pins and boards, you’re allowing them to be found by more than 70 million users who use Pinterest. Hollaaaaa!
the 6th way to grow your blog traffic with pinterest is to:
Delete Pins With Zero Repins
I know, this sounds nuts. Why would we delete pins when we’re trying to grow
our blog’s traffic and subscribers? Simple: Because of Pinterest’s Smart
What is the Smart Feed? It’s an algorithm that Pinterest introduced in 2014,
which shares pins in the order of “best” first rather than “newest” first.
That means that some of the pins you post aren’t immediately shown to your audience and may never be shared! The “best” pins are chosen based on the internal ranking of each user.
Basically, if Pinterest thinks you’re a power user, then it will share your pins more frequently.
But what if you’re not a power user just yet? Don’t fret, friend. I’ve got a
solution: deleting pins with zero repins. We do this because it “tricks” Pinterest into believing that you’re a power user.
Because only the best and most popular users would consistently get repins on every pin they share. Make sense?
So, if you delete pins with zero repins, you’re telling Pinterest that your pins are SO good that every pin on your account has at least one repin.
This sounds crazy, I know. But I’ve worked with enough students on this to
know that this strategy works.
If a majority of your pins have zero repins, then I recommend re-pinning them first to see if they gain any new repins. If they do get at least one repin, you can delete the old version. If they don’t, then try moving your repin-less pins to a secret board so that they aren’t on your public boards, but can be added later after your following has grown.
the seventh way to grow your blog traffic with pinterest is to:
Put Your Content At Center Stage
When people arrive on your Pinterest profile, ideally we want them to follow you and then visit your website. We’re definitely not just trying to hoard Pinterest followers…It’s all about converting them into blog visitors and subscribers, right?
To really allow your content to stand out, create a board just for your blog
posts and make it the very first board on your account. That way, when
someone views your profile, they immediately see a library of all of your posts, which they can then scroll through, click on, and repin.
Plus, the sooner we get our content in front of new followers, the sooner we build a relationship with them in order to get them straight up hooked on our content. Boo-yah!
Remember to get your free guide “Stand Out” by clicking hereand I’ll see you In the comments section below.
Got questions about driving blog traffic? Want to share a strategy that’s been working for you? Leave a comment below and let me know what’s up.