Finding your Ideal readers is one of the extra important tasks of your lifestyle business, yet I see so many entrepreneurs go vague about it.
Before we get started with today’s tutorial, make sure you get your free copy of the “Find Your Ideal Reader” worksheet so, you can take action on everything you’ll learn.
In Part 3 Of this guide we’ve explored:
- What is an online brand?
- The importance of building an Online brand?
- Types Of Brands Online.
- How to build a Brand Online
If you haven’t read it yet, I highly recommend you do before you start reading this part. There is also a free worksheet where you can use to take action in everything you’ll learn.
In this part we will continue our journey while focusing on:
Your Ideal Reader,
We’ll be discussing how to target the ones that are looking for exactly what you’re offering.
Although we’ll be using the word “reader” throughout the post, keep in mind that the strategies shared here still apply if you are trying to target:
- Blog readers.
- Youtube viewers/subscribers
- Podcast listeners
Your readers present the lifeblood of your business, yet I see so many entrepreneurs go vague about it.
Let’s start by answering a key question:
Why should you find an ideal reader?
To answer this question, let me share with you four reasons why you must find an ideal reader:
- It Helps you become more specific in your writing.
- It Makes your content more human oriented.
- It Shapes your content strategy.
- It Simplifies your promotional strategy.
Now let’s explore each one in more details:
It Helps You Become More Specific In Your Writing:
When you have a clear mental picture of who you’re writing for, it becomes far easier to be specific.
By specific I mean:
1.Addressing issues that your readers are facing.
2.Providing solutions that suit them.
It Makes Your Content More Human Oriented:
Other benefit to have a clear reader avatar in mind is that it helps you write as you speak.
Think about the way you speak to a family member or a close friend. How empathy and compassion you’ll show them?
This is exactly what happens when you write to a certain reader in mind.
You’ll care for them just like you do for a friend or family member who is facing a problem and you’re trying to help them solve it.
Here is a golden rule that will help you far more than you can imagine. It summarizes how to be more human with your readers.
This rule simply says:
“To succeed online, you need to fall in love with your readers”
It Shapes Your Content Strategy:
The more specific and humane you’re with your readers, the easier it gets to build a content strategy. Your content creation process will be based on their current challenges and focused on solving them.
It Simplifies Your Promotional Strategy:
One of the best benefits of having a reader avatar In mind is that It helps you figure out where your potential readers are online, what are their favorite websites and why they visit these websites.
When you have this information about your readers, you will know where to spend time online and how you can promote your content effectively to your potential readers.
Now let’s move forward to the “How” part of finding your ideal reader.
How To Find Your Ideal Reader:
Finding your ideal reader is a fun process especially if you’re just getting started because you have the opportunity to see the big picture of your market.
Here is what we’ll be exploring in this section:
- What makes a wonderful reader profile?
- Where to find your ideal readers?
- Your reader’s Story
First let’s discover what makes a wonderful ideal reader profile:
1.Demographics: such as:
- Age range
- Educational level
- Geographical Location
- Annual Income
2.Interests and preferences: that includes answering questions like:
- What websites do they visit?
- What blogs do they read?
- What other hobbies or interests do they have?
- What social media channels do they hang out on?
3.Reader’s Motivating Factors:
Remember in part one of this guide when we discussed how to find out your own “Unique Motivating Factor”
This is just as powerful to know about your ideal reader. Of course you won’t ask each one of them to do the exercise you did to find out their own, instead the more information you have about your reader, You’ll come to know it naturally.
Motivating factors of your reader answer questions like:
What do they desire, want and aspire to?
What are their fears, frustrations and challenges?
Now that you know what you’re looking to include in your reader’s profile,
The next key question to ask yourself here is:
Where to find my ideal readers?
My answer to this question would be that they are currently taking some action in these places:
- Comments Section of other blogs in your niche.
- Discussing topics in related forums.
- Facebook groups.
- Following influencers in your niche on social media.
Continuing our example in part two of this guide, let’s start the process of finding your ideal reader.
Step.1: Find related web communities in your niche.
Step.2: Determine demographics of your readers.
Step.3 : Find your reader’s interests and preferences.
Step.4: Find out your reader’s motivating factors.
Step.5:Construct your reader’s story.
Now, let’s take action in each step together:
Step.1: Find Related Web Communities In Your Niche.
This includes finding sites like:
C.Question and Answers Sites.
Use sites like Alltop.com and Mashable.com to find popular blogs in your niche,
We’ll use AllTop as an example:
1.Go to: Google.com and search for Alltop
2.Once you open the site choose the “health” category
3.from the first look we can see three highly relevant blogs to our topic.
Now let’s see if the blogs we found are relevant enough to our topic by having an inside look at the sites we found above.
As you can see in the screenshot above, it’s a blog with a podcast which means it’s a highly relevant one if you’re in this niche.
Again , a blog with social media channels and free downloads
Next, we’ll use google search to find related blogs:
Simply doing a search on google for: “weight loss+blogs” you’ll see this :
Notice that: even though the result is from 2013, it is still ranking #1 in google to this day
Out of curiosity, let’s have a look at the site that provides this massive list of blogs
As you can see it’s a community with a blog, social media channels and a variety of covered topics.
Bonus Tip: Find More Related Sites Using Alexa Traffic Rank:
We’ll use a tool called Alexa extension, its a browser extension I use in chrome, which allows me to find many relevant blogs with a few clicks.
Step.1: Search Google for: “alexa chrome extension”
Step.2: Click “Add to Chrome”
Step.3: a Window will pop up asking you to confirm adding the extension, click “Add extension”
Step.4: assure the button on this window turned green and now says “Added to Chrome” which confirms that the extension was successfully added to your browser.
Step.5: Click the extension icon appears on the top right corner of your browser to activate it.
Step.6: A window will open asking you to enable the extension, click “Accept and Enable”.
Step.7: The extension will try to collect some information about it’s users, answer them and click “Submit”
Step.8: you’ll be presented with this message which confirms your successful installation and activation of the extension.
Using Alexa Extension:
Now let’s see how you can use this powerful tool to find more related blogs in your topic.
We’ll be using one of the sites we found earlier by alltop.com to find other related sites:
Step.1: Open WellnessMama.com
Step.2: In chrome browser click on the Alexa.com icon.
Step.3: Choose “Similar Sites”
You’ll see a screen like this:
This is a group of related websites that will help you learn more about your ideal reader. That’s how you can use alexa extension to find related websites in your niche.
B.Forums and Message Boards:
Now that you know how to find related blogs in your niche,
Let’s find out how to find discussion forums as well.
Forums are a great place to learn about your potential readers, know their problems and pain points and even discover what other business owners are offering to help them.
The #1 tool I recommend to find forums in your niche is a website called: Findaforum.net
Step.1:Open the website by clicking the link above ( opens in a new window)
Step.2:Click on the categories tab
Step.3: You’ll be presented with lots of different categories. Discover the health related ones.
Next, Let’s find out how we can use Q and A Sites to learn about our potential readers:
C.Question and Answer Sites:
The one I prefer and use is Quora.com
Step.1: Once you open the site, search for “weight loss” and choose the “Topic” search result as shown in the below image.
Step.2: You’ll be presented with different questions about the topic.
Step.3: Clock on “Topic FAQ” to find the frequently asked questions of the topic.
At this point, you’ve completed Step.1 related to finding web communities in your niche market.
Step.2: Determine Your Readers’ Demographics and Location:
You can do so by analyzing related sites you found in Step.1 and find out the dominating demographics that appears.
Let’s do that right away,
Step.1: Go to: alexa.com/siteinfo
Step.2: Enter the site we found earlier (wellnessmama.com)
Step.3: scroll down to the bottom of the page to see the demographics of this site’s audience
Step.4: Repeat the 3 Steps with different sites you found earlier
Next is to find their location:
To do so, you can use alexa.com or another very useful browser extension called “Similar Web”
In this tutorial we’ll be using “Similar Web” then I’ll show you how to do the same using Alexa
Step.1: Search Google for: similar web chrome extension:
Step.2: Add the extension to your browser:
You can see the extension at the top right corner of your browser window.
Step.3: Go to the website you want to know it’s audience’s information (Wellnessmama.com) in this example and click on the extension icon
Select “Geo” as shown above to see audience location
Step.4: Repeat the 4 Steps for each site and keep the information you get in file
Now let’s do the same using Alexa extension:
Step.1: Go to Wellnessmama.com and Click on the Alexa
extension icon at the top right corner of the browser window:
Step.2: Click on the Global Rank:
Step.3: Scroll down till you see “Audience Geography”
Step.3: Find Your Readers’ Interests:
To find out your readers interests, you got to know things like:
- Websites they visit.
- Social media networks they use.
In a previous step you’ve found related blogs in your niche which already have your potential readers.
Now let’s find out what social networks they use the most.
We’ll be using Similar Web Extension to find that out
Let’s do it: ( we’ll use WellnessMama.com as an example)
Step.1:Compile the list of related websites and blogs you found earlier.
Step.2: Open each site in your list in a separate tab.
Step.3: click on Similar Web Extension icon on each tab.
Step.4: Choose the “Social” section
You’ll be presented with the most used social networks by this site’s audience.
Now that you know your readers’ interests,
Let’s continue to find out their motivational factors:
Step.4: Find Your Readers’ Motivating Factors:
In order to do so, you want to find out What do they desire, want and aspire to? What are their fears, frustrations and challenges?
Three Ways to find out your readers’ motivational factors:
- Blog Comments
- Forum Posts
Let’s discuss each in a bit more details:
You’ve already collected a good number of related blogs in your niche. You can choose a common topic in your industry and start analyzing related articles across different blogs. Then you want to read the comments to know about the ongoing conversation.
Bonus Tip: you can use the same strategy with common categories across different blogs to have an idea about the common topics in your niche as well.
Forums are wealth of information in any niche. Browse the forums you found in your niche earlier to uncover priceless information about your potential readers.
Quora.com is the biggest Q and A site on the internet today. Browse your topic and you’ll be presented by the most frequently asked questions about your topic. On top of finding questions you can answer in your blog, browsing answers will provide a deeper understanding of your potential readers.
Step.5: Craft Your Client’s Story:
By this point you have all you need to build your reader’s profile. Now it’s the time to craft their story.
Why a story?
Because it will help you have an avid picture of your reader in mind while you create content that is tailored exactly to them.
Firstly let me share with you my favorite group of descriptive adjectives. They will help you largely in crafting your reader’s story:
Secondly let’s begin crafting your reader’s story by doing a fun fill in the blanks exercise
But wait, I’ve created a free worksheet with the exercises ready for you to do. Download it below:
By filling the blanks of this powerful exercise you’ll have a clear picture
of your ideal reader.
There you have it boss!
Got questions about finding your readers? Want to share a strategy that’s been working for you? Leave a comment below and let me know what’s up.